50 Hot Marketing Tips For Your Business Cards

By Kudo Print

Tip 1

Your business cards need to communicate more than your contact information

  • Give your information in simple terms… and
  • Always give your customer a benefit..
  • What you can your company can do for your customer.

Tip 2

Order 2000 or more business cards

  • Your cost per card will be significantly lower than smaller quantities.
  • Many businesses are throwing away valuable profits by ordering over and over small quantities of business cards.
  • This is exactly what makes your local printer very happy.
  • He is making much more profit out of you than if you ordered in one large lot.
  • Most businesses never ask the price of larger quantities of business cards

Tip 3

Do not print business cards on an ink jet printer.

  • Ink jet business cards look cheap.
  • Get your business cards professionally made by a printing company.
  • Your business cards are the first impression you make to a new customer.
  • Make it a good one with a quality card.

Tip 4

A Logo brings credibility and develops brand awareness.

  • Before you order your business cards have a logo professionally made for your business.
  • There are online internet sites where you can get a great logo designed for a small price.
  • There is no excuse for not having a good logo.

Tip 5

Your business card reflects your image.

  • If you are an artist or graphic designer, it is ok to use trendy colours and fonts.
  • If you are an investment banker, choose more corporate colours.

Tip 6

Your business should look corporate and professional.

  • Get all your stationary and your internet site designed with the same colours and logo as your business card.
  • Your business will look professional with a corporate look and feel.

Tip 7

Make your business cards stand out.

  • Photos of your products.
  • This will help your customers remember you.
  • If you are in the service industry before and after photos are great.

Tip 8

Make your business card easy to read.

  • Use high contrast between the back ground and the type.
  • Light background with dark type works better, because this is what people are used to reading.
  • All the information on your card should be printed in large enough typeface to be easily readable.

Tip 9

The most important thing after your logo is:

  • Your catch phrase and your name.
  • This should be the largest piece of information on your card.

Tip 10

Include your photo on your card.

  • Ever been to seminars where you collect a lot of cards and when you get home you can’t remember who is who?
  • You will always remember a face. so make it easy for your customers to recognise you, by including your photo on your cards.

Tip 11

Check the spelling on your business cards thoroughly.

  • Run your business card copy through a spell checker and double check your contact information.
  • Do not assume the person type setting your cards can spell the name of your suburb or street. Graphic artists make mistakes too.

Tip 12

Keep your business cards with you at all times.

  • Keep a stack in your car.
  • in your house and
  • in your wallet.

Tip 13

Leave your business cards everywhere.

  • at supermarkets
  • schools
  • libraries
  • restaurants
  • shop counters
  • tables
  • every where you go.

Spread them around. Many people do not realise the value of their business cards.

Tip 14

Don’t be stingy with your business cards.

  • They only cost a few cents each.
  • When you meet some one always give 2 or 3 at a time and
  • Ask if they will pass your cards on.
  • Most people will do this for you.
  • A referral is the best way to generate more business.

Tip 15

Include a business card with all your correspondence.

  • People may throw away the letter but will usually keep the business card.

Tip 16

Make your business card go the extra mile.

  • Use the back of your card to print
    • more information
    • special offers
    • check lists
    • schedules etc.
  • Printing on the back of your cards usually costs you little or no extra money with the bulk print services available today.

Tip 17

Get your cards made with round corners or a cut out shape.

  • They will look unique and memorable when you give them out.
  • Your cards need to stand out

Tip 18

With every product you ship.

  • Always include some of your business cards in the package.

Tip 19

With every gift you send.

  • Include a business card.

Tip 20

Get your business cards set up as stationery in your email software.

  • When you order your business cards get your printer to email you the logo separately
  • You can use this logo as a jog to put this into your email client stationery.

Tip 21

Wear your business cards as name tags

  • If you are in a store or seminar, get a transparent plastic cover with a pin and attach it to your lapel.
  • Wearing it on your right side tends to make it more noticeable.

Tip 22 Use you business card as a name tag on your briefcase.

  • Your business card can turn into a conversation piece during plane flights
  • This can help you meet interesting people and make good business contacts.

Tip 23

Use your business card as an ad.

  • Many publications display business card sized classified ads.
  • Design your card properly it can double up as an ad in those publications.

Tip 24

Do not give your business card too quickly.

  • It may be perceived as pushy.
  • Establish a conversation with your prospect first.
  • For example ask them what they do.
  • That will usually prompt them to give you their card. This is the perfect moment to give them your card.

Tip 25

Don’t try to give your card when many other people are giving cards to your prospects.

  • Wait for a moment when you can capture your prospect’s attention as you give your card.

Tip 26

Always get your customers personal email and mobile number

  • When you get the business card from your prospect. Ask them for their email and mobile if these are not on their card.
  • Tell them you will email them some extra information when you get back to the office.

Tip 27

Write your personal phone number it on the back of your card when handing it out or

  • Circle it with a pen and.
  • Tell your prospect that you are giving them your direct number.
  • Your card will be perceived to be more important and less likely to be lost or thrown out and
  • Your customer always remembers they can contact you direct. People hate going through the gauntlet of secretaries and phone systems.

Tip 28

Print valuable information on the back of your card like.

  • For example important phone numbers and details for
  • local police
  • hospitals etc.
  • calendar or a football schedule
  • or better still a special offer
  • Something that is relevant to your industry and your client

Tip 29

Offer to hand out cards of non competitive businesses

  • in exchange for them doing the same with yours.
  • And example of a non competitive business is real estate brokers and mortgage brokers.

Tip 30

Display your business cards at other businesses and

  • tell them you will display their cards at your business.
  • You can build a network this way.

Tip 31

If some one give you their business card

  • You should always give yours in return.

Tip 32

Always give your business card face up.

  • Hand out your business cards with both hands
  • Take a cue from far east people who hand.
  • It helps give the impression your card is something important.

Tip 34

If your businesses is international print a translated version of your card on the back.

  • Even if they read English fluently it will give the impression that you are an international business.

Tip 35

Title your self as owner or president

  • Even if your business is a sole proprietorship, you should still use a title.
  • If you are in sales “Account Manager” will give you the impression that you are with a large company.

Tip 36

Use logos of organisations that you or your business belong to on your business cards.

  • Logos are an easy way to provide credibility to your business.
  • For example if you are a repair shop you can display the logo of the National Institute of Automotive Service Excellence (ASE) or (AAA). Check with them about the terms of use.

Tip 37

Include your affiliate links on your cards.\

  • If you are in an affiliate program online use your cards to promote your affiliate links.
  • Include the URL of the web page with your affiliate links.

Tip 38

Do not have everything on the same card.

  • If you are selling unrelated multiple products do not try and have everything on the same card.
  • You will just confuse your customers.
  • Get separate cards made for each business or product type.

Tip 39

Start contacting your customers regularly.

  • Include an information email address that is set in auto responder mode, that automatically triggers an email message with full information about your business product or service.
  • This increases the effectiveness of your business card since you will give your prospect much more information then can fit on to a card.

Tip 40

Take good care of your business cards.

  • Keep them in a card holder.
  • Don’t give away cards that are bent or damaged. It really looks cheap.

Tip 41

Try to get a card holder with two pockets.

  • One for your business cards and one for the cards you receive.

Tip 42

Keep all the business cards you receive neatly organised in a Rolodex

  • Enter the person into your database. It will save you time and provide you with a database of contacts to build personal business relationships.

Tip 43

Collect all the business cards you can find

  • They will act as an idea file that can provide you with valuable tips to incorporate on the design of your cards.

Tip 44

When you collect a business card always send a follow up email to the person

  • Introduce your self and your business and tell them where you found their card.
  • Most people will be happy to know they are getting response from where they leave their cards.

Tip 45

Never try to sell to a new prospect unless

  • They specifically ask you for information. Always develop a relationship with them first.
  • It comes across as pushy to sell at first contact and is never as effective as selling after developing a relationship.

Tip 46

Always have a website and use the URL on your business cards.

  • A business without a website these days looks very unstable.

Tip 47

Never use a generic email.

  • Set up an email with your domain name it makes your business look much more corporate and of larger size.

Tip 48

Make sure all the information on your business card is up to date.

  • If you change phone numbers or address throw out your old business cards and get new ones printed.
  • Never scratch out old information and write updated information on your business card it looks like you can not afford new business cards.
  • Your business card can present a powerful image to your new client or you can also look like a cheap scape.

Tip 49

Keep your business card simple.

  • Do not use too many fonts or try to cram too much information on it.
  • Use a clean easy to read layout and make sure your tag line or (USP), Unique Selling Proposition doe not get lost.

Tip 50

Give a fridge magnet and a business card to your customers.

  • Many times people will loose your cards but they will
  • Always put a fridge magnet on their fridge or filing cabinet.

Hope you enjoyed this presentation.

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